Our Identity
CELA stands for the art of the unseen.
The name comes from the Latin word celare — meaning “to hide, conceal, keep secret.” It describes holding something back, keeping it from those who aren’t meant to see it. In Latin, the expression aliquem celare even means “not to betray someone.”
This mindset is the foundation of our brand.
Our Vision
CELA is streetwear for those who don’t need to display their identity loudly.
For those who carry strength quietly.
For those whose style speaks louder than words.
What CELA Stands For
Anonymity as an attitude
Unfiltered street minimalism
Thoughtfully crafted, limited releases
Style as a code, not a loud statement
Statement
CELA is more than clothing.
It is a code.
A non-betrayal.
A deliberate concealment.